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Результаты поиска “Plan de communication et marketing social”
Communication and Marketing
 
01:39:15
Contractor Success Series: Building blocks for success, targeting the Contracting Industry. Marketing research, developing an effective marketing plan, business development and PR / Communication including social media. Presenters: Jeff Dentzer and Diana White, Donley's Inc and Nancy Valent, NMV Strategies 5/18/2011
Просмотров: 915 Construction Employers
Être étudiante en communication... Ce que j'aurais aimé savoir avant !
 
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La réalité des études en «  communication »... Je partage avec vous mon expérience et mes conseils ! Venez sur Instagram @diamyne !! Clique ici pour t'abonner→ http://goo.gl/ojvmnK et active la 🔔 pour suivre toutes mes vidéos!! La vidéo précédente → https://youtu.be/SO0kvrfpilI ► BON PLAN / CODE PROMO → Commandez à manger gratuitement c'est moi qui paye! 10€ offerts sur l'app de livraison repas à domicile Uber Eats avec le code EATS-UBER15V (inscription gratuite!) ► http://bit.ly/promoUBEReats → AIRBNB : 30€ offerts pour votre 1ère réservation d'appart/logement pour vos vacances en France (et dans le monde entier!) avec mon lien parrainage http://airbnb.fr/c/diamineo ► SUIS MOI PARTOUT! FACEBOOK http://facebook.com/DiamineAmelie TWITTER & INSTAGRAM @ diamyne http://instagram.com/itsmyamelie SNAPCHAT : snapmyamelie Cette vidéo ne s’adresse pas seulement aux étudiant en communication mais aussi à tous ceux qui sont en recherche de leur orientation scolaire ou professionnelle. J’espère que cette vidéo pourra vous être utile ♡ ► MES URBEX A VOIR ABSOLUMENT! Seule dans un parc d'attraction abandonné ( BERLIN ) → https://youtu.be/s069Q0s4lNw Urbex Place des Fédérés qui tourne mal ( PARIS BANLIEUE )→ https://youtu.be/h7ainrEDUQ8 Exploration d'une usine abandonnée ( DIJON ) → https://youtu.be/yOn5qRrDLxY __ | Contact Professionnel uniquement → amelie.ytb@gmail.com | ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯ Pour toute question ou suggestion, rendez-vous sur les réseaux sociaux :) ♥ LOOVE! :D
Просмотров: 27410 Diamine Amélie
Quelle est la différence entre le marketing et la communication ? - #EnjoyTheDay
 
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Entre la communication et le marketing il n'y a qu'un pas. Les deux domaines sont souvent confondus à tort, c'est pourquoi Laurent Habib revient sur ce sujet dans ce nouveau #EnjoyTheDay ! Ce débat, je l'ai déjà eu avec des référenceurs SEO dans ce vlog. Pour certains, la communication concerne la créa et le marketing concerne uniquement la data. Je ne suis pas d'accord avec cette définition du marketing. Elle regroupe autant la créa, la stratégie, la réflexion, la ligne éditoriale ... Laurent Habib nous donne son point de vue ! Abonnez-vous à notre chaîne youtube : https://www.youtube.com/user/1min30TV → Facebook https://fr-fr.facebook.com/1min30/ → Twitter https://twitter.com/1min30?lang=fr → Linkedin https://fr.linkedin.com/company/1min30 → Instagram https://www.instagram.com/1min30/ 1min30 est une agence web et marketing spécialisée en Inbound Marketing. Créée en 2012, l'agence compte aujourd'hui une dizaine de collaborateurs et des clients tels que Orange, Oracle, Eutelsat, Guy Hoquet, Demos, Completel, Cegid, l'Ile de la Réunion, etc.
Просмотров: 1416 Agence 1min30
Marketing and Communications Strategy
 
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World-class marketing and communications for a world-class university
Просмотров: 2245 University of Exeter
OFFRE D’EMPLOI - CHARGÉ DE COMMUNICATION ET MARKETING (H/F) - Paris  - FYTE France
 
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Postuler : http://fr.fyte.com/annonces/31022 CHARGÉ DE COMMUNICATION ET MARKETING (H/F) (CDI) Paris DETAILS : Localisation : Paris Salaire : 32000 - 35000 Secteur(s) : - Gestion d'actifs Immobiliers (Immobilier) Référence : FRB/SM/018306 DESCRIPTION DU JOB : Acteur indépendant, spécialiste dans le montage et la distribution en démembrement de propriété, notre client renforce son équipe pluridisciplinaire et recherche un chargé de Communication et Marketing (H/F). Rattaché au responsable du développement, au sein d'une structure jeune, dynamique, en croissance et à taille humaine, l'objectif est d'internaliser les fonctions communication et marketing tout en développant une posture à 360 degrés Vos missions opérationnelles convergeront vers l'accompagnement de l'équipe commerciale et le développement du business et des partenaires afin d'accroitre la visibilité de la structure. En effet, vous serez en charge de : - Définir avec le responsable du développement et exécuter la stratégie de Communication et Marketing, - Garantir la qualité et la pertinence de l'ensemble des supports rédactionnels (plaquettes, fiches produits, courriers, newsletters, articles), - Gérer les campagnes de publicité (presse, internet, média sociaux, salon) avec une forte dominante digitale, - Travailler sur la stratégie des offres actuelles, la définition et le lancement de nouvelles offres en lien avec la direction, - Optimiser les campagnes dans une logique orientée résultats et performance, - Piloter la charte graphique et l'identité visuelle online et offline, - Définir et mettre en place une ligne éditoriale qui permette de valoriser et faire connaitre la structure et les partenaires, - Définir le plan de communication et la stratégie globale de la structure, - Avoir un rôle opérationnel fort sur l'organisation des évènements, et de l'ensemble des opérations de communication, - Manager directement les partenaires techniques (agences, graphistes...), - Piloter les agences externes : Média, Créa, Social Média, - Être le garant des achats d'espaces (respect de la stratégie et du budget), - Optimiser l'expérience client en collaboration avec les équipes, - Développer une stratégie CRM et un programme de fidélité, - Effectuer le reporting/KPI, - Gérer la partie administrative (suivi des factures, matériel). PROFIL RECHERCHÉ : Profil recherché : De formation supérieure type Bac+5 école de commerce, vous justifiez d'au moins 1 an d'expérience en Marketing/Communication. Vous maîtrisez les enjeux digitaux et sociaux. Vous justifiez d'un excellent niveau d'orthographe. Autonome et rigoureux, vous disposez d'un réel esprit d'équipe et êtes force de proposition. Une connaissance du monde de l'immobilier est un plus sans être un frein. Vous avez un profil évolutif, faites preuve de créativité et vous savez vous projeter. Vous avez connu un environnement à taille humaine ou souhaitez résolument évoluer dans ce type d'environnement. Poste en CDI, basé à Paris, 35k€ http://fr.fyte.com/annonces/31022
Просмотров: 8 Fyte - Find your talent easily
Business Marketing | B2B Social Media - It's Communication & Not Marketing
 
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Through this presentation we aim to emphasize on the importance of Social Media in B2B space
Просмотров: 169 Prateek Gupta
Communication institutionnelle - Marketing - digiSchool
 
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➽ Retrouvez la communication institutionnelle sur : https://www.google.com/url?q=http://www.marketing-etudiant.fr/communication-institutionnelle.html&sa=U&ved=0ahUKEwjmqsHIqv3NAhXDPBQKHRLFAHkQFggEMAA&client=internal-uds-cse&usg=AFQjCNEqmOtPbjIjhDRREZkbPasCg4zELg ➽ RDV sur le site http://www.marketing-etudiant.fr/ pour toujours plus d'infos sur le marketing ! digiSchool commerce vous propose cette vidéo sur la communication institutionnelle. Notre professeur parle des raisons d'une communication institutionnelle et des 4 rôles de cette communication. ➽ Découvrez également la première partie sur les techniques de Communication institutionnelle : https://www.youtube.com/watch?v=JdemSPXMeJY ➽ Téléchargez l'application Marketing sur Android : https://play.google.com/store/apps/details?id=com.kreactive.digischool.marketingbox ➽ Téléchargez l'application marketing sur iTunes et iPad : https://itunes.apple.com/fr/app/marketingbox/id656588513?mt=8 Retrouvez digiSchool Commerce sur les réseaux sociaux. ➽ Facebook : https://www.facebook.com/digischool.fr ➽ Twitter :https://twitter.com/digiSchool_fr ➽ Google + : https://plus.google.com/b/116136322217184408118/+Digischool-com/posts?pageId=116136322217184408118
Просмотров: 641 digiSchool
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Просмотров: 242889 ThoughtCatalyst
Marketing and Communications Interns 2017
 
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Our Marketing and Communications team builds Accenture’s brand, protects its reputation, generates awareness of the company’s capabilities and services, and plays an integral role in supporting sales growth. Our teams are involved in a range of activities from advertising, media relations, PR, sponsorships, social media and internal communications to brand management and thought leadership initiatives. For more information please visit: https://www.accenture.com/gb-en/Careers/find-your-fit-students-graduates-marketing-communications-internships
Просмотров: 574 Accenture UK Careers
Marketing et Communication des associations
 
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Agence Communication Rabat - Maroc
Просмотров: 577 Communication Web Associative - Maroc
Les agences de communication face au défi du real time marketing
 
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Aujourd’hui, la communication digitale se centre de plus en plus autour de l’actualité et de la réactivité. Choisir le bon sujet auquel réagir n’étant pas toujours facile, des solutions apparaissent. Directeur social media et planning stratégique Publicis Modem, Gildas Launay nous parle de l’une d’entre elles, les newsdesks, à l'occasion du HUBFORUM PARIS. Programme : http://www.hubforum.com/paris/ Inscription : http://www.hubforum.com/paris/tickets/
Просмотров: 810 HUB Institute
Social Media: Effective Strategies to promote your brand, by HEC prof. Kristine De Valck
 
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Nowadays, most companies use social media for communication and marketing strategies. Whilst the social media phenomenon continues around us, Kristine de Valck, HEC Paris Associate Professor in marketing emphasizes the importance in understanding the particular culture of the various platforms (Twitter, Facebook, Pinterest, Reddit and the like) to be able to choose which ones are most suitable for your objectives. In this video, she develops how companies can engage communities via social media and how we can actually measure the ROI in social media practices. Kristine de Valck joined HEC Paris in 2004. Her research focuses on virtual communities of consumption, consumer tribes, the role of Web 2.0 in co-creation, marketing and market research. Learn more about Kristine de Valck's research: http://www.nxtbook.fr/newpress/hec/research-at-hec_27/#/4
Просмотров: 11863 HEC Paris
Marketing communications: The scope
 
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Learn more from https://www.oxfordlearninglab.com/p/marketing-communications Understand the difference between audience and market. Learn the importance of your stakeholders. More videos Digital Marketing Management for Social Media Managers - Udemy Course http://bit.ly/199BynX
Просмотров: 50080 OxfordLearningLab
Les stratégies de communication gagnantes
 
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La communication optique auprès du grand public évolue : Optic 2ooo abandonne la carte « stars », Krys s'offre à l'inverse une pléiade d'acteurs, et Atol surfe sur l'actualité socio-économique pour faire valoir sa stratégie. Nos invités expliquent comment enseignes et indépendants peuvent communiquer efficacement aujourd'hui et quels sont les messages les plus impactants. - Stéphanie Dangre, présidente du groupe All - Benoît Goblot, directeur agence Matinal - Frédérique Laville-Leroy, directrice marketing Essilor France - Philippe Peyrard, directeur général délégué d'Atol
Просмотров: 15569 Acuité Portail de l'optique
What is Social and Behavior Change Communication?
 
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How do you affect behavior change a the individual, community and country-level? This animated video defines Social and Behavior Change Communication (SBCC) and outlines how to begin to devise an SBCC program. SBCC has been applied to behavior change in the areas of HIV, malaria, family planning, Ebola and child survival.
Integrated Marketing Communication Plan - Masters in Marketing
 
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Divento academy is a trading institute for Divento Financial that teach tranding skills. This video is about Divento Academy Social media marketing plan in UK - In this Video Many marketing tools has been used to enhance and increase subscribers to Divento Academy. Check it out and dont hesitate to email me for more info. Done by Tarek Ayssamy - MSc Marketing Hertfordshire University Mail: tarekayssamy@icloud.com
Просмотров: 88 Tarek El-Aissamy
digital marketing communication strategy
 
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http://www.capidhouser.com/ is a digital marketing and social media agency that develops effective marketing communications plans and strategies for business to reach their chosen target market customers using a combination of social media marketing, email marketing, video marketing, search engine marketing and more ...
Просмотров: 67 Capid Houser
Social Media Marketing Strategy and Insights Seminar
 
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Michael Sauvé and Lubabah Bakht from Mediaforce, a Canadian agency, presented to a North American sales team in the cyber security industry. Michael and Lubabah stress the importance of using social media to listen, connect, and influence customers: it is vital for scalable business growth. In fact, recent research shows salespeople who use social media to understand their leads have a 90% conversion rate. Understand the new customer journey and the value of social media for sales. If you don't step up your social media game, your competitor can take advantage of your low performance. www.mediaforce.ca/digital-marketing/social-media-marketing/
Просмотров: 1591 mediaforceweb
Pierre Conte : nouvelles stratégies de communication : owned, paid, earned media
 
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Interview de Pierre Conte, président de GROUP M France,dans le cadre de l'Executive Mastère "Communication, Marketing et Transformation digitale " de CB Executive.
Просмотров: 205 MediaSchool Executive Education
Medical Marketing Communication Endorsement
 
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http://MedicalMarcom.com Medical media and marketing recommendation for medical marketing and medical marketing communication. Medical Marcom is marketing coach and consultant for medical companies and specializes in communications, strategy, lead generation, website development, and social media. A deep "bench" of marketing resources in virtually every discipline.
Просмотров: 317 MedicalMarcom
Gary Vaynerchuk Explains: How Marketing Works
 
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WHEREVER PEOPLE ARE PAYING THE MOST ATTENTION, MARKETERS WILL BE THERE TO RUIN IT. WHETHER IT WAS EMAIL ONCE UPON A TIME OR SOCIAL MEDIA TODAY, THERE IS OPPORTUNITY TO TAKE ADVANTAGE OF THE NEW SPACES THAT CREATE ATTENTION. watch all of my short motivational films HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku -- MARKETERS RUIN EVERYTHING: Whether it's radio, television, Facebook, Groupon, Living Social, Snapchat, or even email, once enough attention is being given to a particular platform, marketers come along and ruin the sh*t out of it. It's just the way it goes, and that's okay. See, the thing is, if you want to get people's attention you need to follow their eyes and ears. What are people interested in today and why? Once marketers can figure out those reasons, it's their turn to come in and interrupt the experience. They need to find out where the attention is and swoop in. If you don't get in or don't play properly (read: natively) within that platform, then you're going to lose. Period. The truth is, this has been happening forever. So the question here is, can you move first? How savvy is your radar and how quick can you beat the competition to the market? Move first and extract the most value from the marketplace's attention, until the rest of the marketers come in and ruin that location. This isn't anything new and it's going to continue until attention remains a thing. It's just a matter of time because no platform is sacred - and that's okay. #LINKS http://winelibrary.com -- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon -- -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Просмотров: 225056 GaryVee
Académie HEC Paris «Infographie et plan de communication»
 
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En janvier 2011, HEC Paris a proposé aux étudiants de la Grande Ecole de participer à l'Académie « Infographie et plan de communication». L'Académie « Infographie et plan de communication» est un programme de 3 semaines qui a pour objectif de donner aux étudiants les clés d'un plan de communication papier et web, de la conception d'une charte graphique, d'un logo à un site web en passant par une plaquette.
Просмотров: 2092 HEC Paris
Agence de communication 360 - iboxAgency : Marketing, stratégie
 
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I BOX AGENCY est une agence de communication 360° fraichement implantée au Maroc. Dotée d’une compétence technique performante et d’un sens artistique aigu, notre équipe pluridisciplinaire vous accompagnera pas à pas, quelle que soit la nature de votre projet. Nous allions expertise, connaissances, dynamisme et créativité de chacun pour le bien de tous nos partenaires. Grâce à un ensemble de chaines de valeur (conseil, design, développement, multimédia), mais aussi de leviers (web, mobile, média, social média, évènementiel) nous proposons une fusion stratégique, créative, percutante et efficace centrée sur nos clients. Avec I BOX AGENCY, Donnez un sens à vos idées.
Просмотров: 660 Ibox Agency
Présentation de la formation de Marketing et de Communication Intégrée - Esupcom
 
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M. Le Floch, professeur à l'Ecole de Communication Esupcom présente la formation de Marketing et de Communication Intégrée dispensée à Esupcom. Cette formation permet d'obtenir un Titre Certifié de Niveau 1 reconnu par l'Etat au même titre qu'un master (Bac+5).
Просмотров: 1133 Esupcom' Paris
Power BI for Marketing and Communications Performance
 
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In this showcase, we highlight how Microsoft Power BI can be used by marketing and communications organizations to measure the performance of their activities across intranets and the Internet, as well as social and traditional media. This can help to plan marketing and communications campaigns and evaluate the effectiveness of communication vehicles and media.
Просмотров: 385 Rightpoint
Gérer la communication marketing intégrée en ligne - trailer | video2brain.com
 
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Formation complète : http://bit.ly/2dcWUow Mettez en œuvre un plan marketing en ligne multicanal Le marketing en ligne se distingue par un foisonnement de canaux potentiels et un environnement en constante évolution. Il est donc crucial de s'appuyer sur des bases solides et une méthodologie éprouvée pour mener des campagnes efficaces et atteindre les objectifs fixés. Cette formation de Didier Mazier s'adresse à tous ceux qui veulent aborder le marketing en ligne dans une optique intégrée, en coordonnant les actions sur les canaux les plus pertinents par rapport à leurs objectifs. Vous aborderez la conception d'un message fort en résonance avec les valeurs partagées avec les consommateurs. Vous travaillerez sur le choix des canaux pertinents et vous étudierez le déploiement cohérent de la communication intégrée. À l'issue de cette formation, vous serez capable d'organiser et de suivre de A à Z une campagne marketing intégrée en ligne.
Просмотров: 525 LinkedIn Learning français
Oncampus Online Course "Marketing and empirical social research" with Prof. Dr. Jürgen Klein
 
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This course provides a structured overview of the topic of Marketing. You get to know the most important terms and work with conceptual approaches and processes of marketing and empirical social research. You understand how to analyze market situations and to make a projection. Based on this analysis you learn how to formulate marketing goals and how to reach them using the so called marketing mix: product policy, price policy, distribution policy and communication policy. An important part of the course is the planning, implementation and evaluation of your own small empirical study. The course will run from 11 April to 7 October 2016. Participation is free of charge, with the option to participate in a voluntary exam at 95 Euro (free of charge for refugees). Upon completion of all tasks and the exam, you can earn a certificate and 5 ECTS points, which can potentially be recognised in a future study programme. Sign in here: https://integration.oncampus.de/mod/page/view.php?id=667
Просмотров: 464 oncampusthl
MSc Marketing, Management & Communication
 
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The MSc in Marketing Management & Communication offers highly professional training for international graduates who want to focus their professional careers and become managers in the field of Marketing and/or Communication. For more information, please visit: http://www.tbs-education.fr/en/programs/msc-programs/msc-marketing-management-communication
Просмотров: 869 TBS
Marketing Minute 074: “3 Basic Roles of Communication” (Marketing Messages / Marketing Tactics)
 
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Communication can be broken down into three basic roles: Production, Delivery, and Interpretation. In Production, we transform meaning into the forms of writing, speaking, imagery, sound, touch, etc. We combine these various formats in a manner that, hopefully, contains the meaning that we would like to communicate to our intended recipients. To get messages to other people, we employ particular Delivery platforms such as texting, phone calls, a written note, a touch on the arm, social media, or a variety of other methods. If we’re a marketer, we might use ads, billboards, TV commercials, trade shows, or other attempts to inform, remind, and persuade. These platforms inherently come with noise and environments that can influence how our message is ultimately perceived. Finally, our audiences (and we ourselves when we receive feedback) are burdened with Interpretation, where they find meaning in our message and in the context in which it’s delivered via reading, listening, viewing, and feeling. Among all this is a hope to connect. When we communicate, we hope that our connections will transcend the limitations of message production, delivery, and interpretation so that future messaging is more easily understood due a commonality of perspective. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Просмотров: 12842 Anthony Miyazaki
The 8 Step Communication Planning Model
 
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Topic report for DEVC 208 University of the Philippines Open University Master of Development Communication
Просмотров: 39 Christian Lloyd Espinoza
Master of Science International Marketing Communications Strategy
 
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Milena Isabelle LAMBART & Benjamin OEZSANAY Experiences The field of communication and marketing is evolving at a rapid pace, which creates many new opportunities and challenges for people who work in marketing. Thanks to this international programme, qualified managers can acquire skills and knowledge that are essential in communication and marketing in order to reach a better understanding of the way these topics interact and work together, and students are prepared for a career in marketing or advertising. The International Marketing Communications Programme is run jointly by ESCEM, school of business and management (Poitiers) and the University of Greenwich. Students who choose this programme will therefore study both in the UK and in France and obtain Master's Degrees from The University of Greenwich and ESCEM. Students who graduate from this programme are highly proficient and show their potential employers that they are able to cope with the practical and academic demands of mobility and intercultural complexity of today's global market. Students who choose this programme have to be able to understand and implement the major theories of communication and marketing, research, brand manufacturing, strategy, new forms of marketing leverage, public relations, sponsorship and advertisement. They should also be able to evaluate the various aspects of an international marketing campaign. The programme's strengths: • Double-degree in the UK and in France • A multitude of professional, social and business networks thanks to the two institutions • The opportunity to back your curriculum with solid professional experience (internship in any country) • The opportunity to develop a range of interrelated employability skills throughout the programme including, reflective awareness, cultural sensitivity, communications, negotiation and team-working skills. • Diverse group of students Individual coaching and support throughout the programme MORE INFORMATION: http://www.escem.fr/en/international-students/full-time-programmes/master-international-marketing-communications/ A QUESTION? Contact Maria-Eduarda VERGNAULT, mvergnault@escem.fr, +33 (0)5 49 60 58 58 FOLLOW US on FACEBOOK : www.facebook.com/ESCEM.International
Просмотров: 902 escem
Master of Marketing and Communications - an introduction from our staff
 
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Academics and industry representatives associated with the Master of Marketing Communications explain what it is all about and why the program is so unique.
Просмотров: 3299 ArtsUnimelb
Master Stratégie et management de la communication - IAE MKT Club Poitiers
 
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Venez découvrir l'ensemble des possibilités de formations de l'IAE de Poitiers. Master Stratégie & Management de la Communication Crédits: Give Me One Reason - Tracy Chapman (The Tailors DJs remix)
Просмотров: 615 Semaine Marketing
3 LinkedIn Marketing Tips That Will Generate New Customers and Boost Engagement
 
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Learn these 3 simple tips to making LinkedIn you're #1 marketing tool. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ If you work in the corporate world, you're on LinkedIn. LinkedIn is an amazing tool not only to find new jobs but to generate leads and customers. The first thing you need to know is that you should be posting daily, ideally two to three times a day and when you're posting, you need to spread it out. Second, spread out your posts and when you're spreading them out, try to spread them out by at least two hours in between each post. By doing that you're gonna get more engagement per post. Third, test out different post types. So, if you notice on my LinkedIn page some of the posts are just links from my blog. I'm putting the first few paragraphs of my blog post and then from there I'm putting a click to continue reading link that drives people back to my blog. Another type of post that I put on LinkedIn is basic status updates. It could be inspirational quotes or motivational quotes and I find those to get the most engagement for me. When you're posting on Linkedin, try different post types because it'll help build up your engagement and the number of influencers that you're connected to, the number of friends you're connected to and then when you post content related to your website, it'll drive more traffic. Not only will you have a more popular LinkedIn page but you'll also generate more traffic to your site.
Просмотров: 14906 Neil Patel
Planning for Social Media Success, Part 1: Building a Social Media Communications Plan
 
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Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan. Join Rae Roca Pickett from The Young Invincibles and JC De Vera from the Greenlining Institute in this webinar, as they share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve. This webinar is part of the 2014 21st Century New Media Training Series from the Center for Health Leadership at UC Berkeley's School of Public Health. Learn more about this series here: http://chl.berkeley.edu/2014-sessions.html Center for Health Leadership: http://chl.berkeley.edu/
Просмотров: 77 UCBerkeley CPHPL
How great leaders inspire action | Simon Sinek
 
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http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Follow us on Twitter http://www.twitter.com/tednews Checkout our Facebook page for TED exclusives https://www.facebook.com/TED
Просмотров: 9202352 TED
ITW de Candice Robert - DUCATI - Directrice Marketing et Communication
 
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Interview réalisée lors du BRIDGE User Club 2012 de Leadformance. Visionnez l'ensemble des témoignages de nos clients : http://www.leadformance.com/clients/
Просмотров: 911 Leadformance BRIDGE
Communication Designer Interviews Bosco Anthony on Event Marketing and Trending in Social Media
 
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Questions on event marketing and social exposure for your business and your brand. Interview #1 StudioC in Vancouver #studioc
Просмотров: Anyssa Carruthers
The greatest TED Talk ever sold - Morgan Spurlock
 
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With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Просмотров: 3810716 TED-Ed
Simon Sinek: If You Don't Understand People, You Don't Understand Business
 
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About this presentation In this wide-ranging talk, ethnographer and leadership expert Simon Sinek discusses the importance of trust, authenticity, and meaning. Sinek argues that as individuals and companies, everything that we say and do is a symbol of who we are. And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things. Watch more videos here: http://www.99u.com/videos 0:32 how can you help the human race progress? 1:06 when you're surrounded by people who believe in what you believe something remarkable happens 1:30 we need trust 1:45 willing to experiment which needs failure 2:10 we're not goo by ourselves 2:28 the goal is not to fix our weakness but to amplify strengths 4:00 advantages 4:09 what are you in pursuit of? 7:07 we don't trust everyone. we trust people in our community but you have to know what to look for 7:35 authenticity matters (symbols of who we are) 8:35 if you say/do what you believe you will attract people that believe what you believe 10:23 Ability as designers is to create those tools of belief 18:16 spirit of generosity 18:20 willing to give to someone who will be willing to give to us 18:59 fulfillment - when you do something for someone else 20:09 when trust emerges, survival and progress goes up 21:36 how does that person encourage us to give? 25:58 100% of customers/clients and employees are people 24:20 anecdote 30:06 what are you doing to help the person next to you? About Simon Sinek A trained ethnographer and the author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has held a life-long curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it. Sinek's amazingly simple idea, The Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act. His innovative views on business and leadership have earned him invitations to meet with an array of leaders and organizations, including Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, and the Ambassadors of Bahrain and Iraq. Sinek recently became an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He also works with the non-profit Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. He lives in New York, where he teaches graduate level strategic communications at Columbia University. About 99U The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.
Просмотров: 2336874 99U
Master of Science International Marketing Communications Strategy
 
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Jennifer HAN Experience The field of communication and marketing is evolving at a rapid pace, which creates many new opportunities and challenges for people who work in marketing. Thanks to this international programme, qualified managers can acquire skills and knowledge that are essential in communication and marketing in order to reach a better understanding of the way these topics interact and work together, and students are prepared for a career in marketing or advertising. The International Marketing Communications Programme is run jointly by ESCEM, School of business and management (Poitiers) and the University of Greenwich. Students who choose this programme will therefore study both in the UK and in France and obtain Master's Degrees from The University of Greenwich and ESCEM. Students who graduate from this programme are highly proficient and show their potential employers that they are able to cope with the practical and academic demands of mobility and intercultural complexity of today's global market. Students who choose this programme have to be able to understand and implement the major theories of communication and marketing, research, brand manufacturing, strategy, new forms of marketing leverage, public relations, sponsorship and advertisement. They should also be able to evaluate the various aspects of an international marketing campaign. The programme's strengths: • Double-degree in the UK and in France • A multitude of professional, social and business networks thanks to the two institutions • The opportunity to back your curriculum with solid professional experience (internship in any country) • The opportunity to develop a range of interrelated employability skills throughout the programme including, reflective awareness, cultural sensitivity, communications, negotiation and team-working skills. • Diverse group of students Individual coaching and support throughout the programme MORE INFORMATION: http://www.escem.fr/en/international-students/full-time-programmes/master-international-marketing-communications/ A QUESTION? Contact Maria-Eduarda VERGNAULT, mvergnault@escem.fr, +33 (0)5 49 60 58 58 FOLLOW US on FACEBOOK : www.facebook.com/ESCEM.International
Просмотров: 524 escem
7 Ways to Make a Conversation With Anyone | Malavika Varadan | TEDxBITSPilaniDubai
 
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“We mustn’t speak to strangers.” Malavika Varadan, challenges this societal norm, by presenting 7 ways to make conversation with anyone. RJ extraordinaire, Malavika Varadan, creates waves quite literally with her morning show, Breakfast No.1 on City 101.6. An avid fitness enthusiast, positivity ninja and drama queen, she has chiseled a benchmark in the radio industry. At TEDxBITSPilaniDubai she will choose to redefine connections. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Просмотров: 12961107 TEDx Talks
Social Media Marketing - The Change of the Media Landscape
 
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http://www.aheadoftime.de - Social Media Marketing Agency presents "Social Media - The Change of the Media Landscape"
Просмотров: 18930 Monty Metzger
Denver Social Media Marketing: 2013 Strategy Plan - Developing & Communicating Your Brand Message
 
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February's Social Media Marketing Plan development focused on several key points: content marketing, inbound marketing, the steps to building a brand, and "why" your customers buy from you. A summary of the event is available at http://www.webolutions.com/blog/ One topic from the Speed Tips Groups highlighted in the video is Twitter's Vine. http://www.webolutions.com/blog/twitter-s-vine--a-social-media-marketing-tool-for-your-company- Denver's premier social media for business group has a curriculum for 2013. Members attending each month will construct a social media marketing strategy plan. www.meetup.com/socialmarketing The curriculum is designed and delivered by: John Vachalek, CEO, Webolutions www.weboulutions.com Mike Hanbery, Director of New Media Strategies, Webolutions Jim Thomas, Attorney/Owner, Minor & Brown http://www.minorbrown.com/attorney/james-a-thomas-jr.html Video courtesy of Kevin Campbell Films http://www.kevincampbellfilms.com Group members who commit to monthly attendance will receive additional handouts, as well as the irreplaceable benefit of the first-hand presentations and conversations as comments are delivered and reactions are shared among professional business executives and social media marketers. There is never a cost to attend and the entire business community is welcome. Attendees enjoy breakfast treats from My Favorite Muffin and Peet's Coffee SouthGlenn. Meetups are held the third Friday of every month at the South Metro Denver Chamber. http://www.muffincafe.com http://www.facebook.com/peetscoffee.southglenn Upcoming Events: • Friday, March 15, 2013, 7:30 AM - 9:00 AM Chapter Three: Legal & Copyright Considerations for Social Media Marketing http://www.meetup.com/SocialMarketing/events/91313032/ Guest Expert Speaker: Jim Thomas www.minorbrown.com/attorney/james-a-thomas-jr.html Attorney/Owner at Minor & Brown • Friday, April 19, 2013, 7:30 AM - 9:00 AM Chapter Four: Social Media Marketing and SEO - Get a top rank for my website! http://www.meetup.com/SocialMarketing/events/91632822/ • Friday, May 17, 2013, 7:30 AM - 9:00 AM Chapter Five: Effective Use of Video to Drive Social Media Engagement http://www.meetup.com/SocialMarketing/events/91633002/ The group maintains conversations between meetings on Facebook and Twitter. http://www.facebook.com/socialnetworkingsites http://www.twitter.com/tipssocial RSVP today and join us for an upcoming event! http://www.meetup.com/SocialMarketing
Просмотров: 344 Webolutions
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Просмотров: 1489073 Brian Tracy
Marketing. Social Marketing Youtube.A  must see and a must share
 
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Marketing. Social Marketing Youtube.A must see and a must share What is Social Marketing? The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process. Social marketing was "born" as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviors. Kotler and Andreasen define social marketing as "differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society." This technique has been used extensively in international health programs, especially for contraceptives and oral rehydration therapy (ORT), and is being used with more frequency in the United States for such diverse topics as drug abuse, heart disease and organ donation. Like commercial marketing, the primary focus is on the consumer--on learning what people want and need rather than trying to persuade them to buy what we happen to be producing. Marketing talks to the consumer, not about the product. The planning process takes this consumer focus into account by addressing the elements of the "marketing mix." This refers to decisions about 1) the conception of a Product, 2) Price, 3) distribution (Place), and 4) Promotion. These are often called the "Four Ps" of marketing. Social marketing also adds a few more "P's." At the end is an example of the marketing mix. Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. Although "social marketing" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification. The primary aim of social marketing is "social good", while in "commercial marketing" the aim is primarily "financial". This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having "two parents"—a "social parent" = social sciences and social policy, and a "marketing parent" = commercial and public sector marketing approaches. Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing.
Просмотров: 13589 Ignite your Account Now
Belle Communications: Integrated Marketing PR Social Media Content Strategy
 
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Today's video is all about one simple yet irreplaceable team building tool: empowerment. Learn how to set your team up for success by letting GO of the reins and providing your team with the environment they need to THRIVE as individuals and ultimately, your brand. Take a few minutes to discover the benefits of empowering your team, and evaluate where you may need to shift from micromanagement to empowerment. Get marketing tips and tools for social media success at www.ThinkBelle.com and follow us at http://www.twitter.com/ThinkBelleCom to learn more ... If you'd like to have these videos emailed to you each week, subscribe here: http://eepurl.com/CxPvb Please like, share, and subscribe if you found this video useful. We appreciate it!
Просмотров: 645 BelleCommunications
Course Conclusion - 6-Step Strategy To Profitable Social Media Marketing
 
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Click here for full course playlist: http://www.youtube.com/playlist?list=PL7x45KHuu46ke_C-jfTE0Z-4gNVBCh4Lj Does the thought of implementing a broad "social media plan" baffle and frustrate you? Find it hard to believe social media can actually get you MONEY? It's time to become a true believer. Follow Laura Roeder as she takes you through this super-simple six-step plan that will help you set achievable goals, find your audience and share engaging content. Understand the best way to create and track your success, without wasting hours on the Twittersphere. For more information and resources, be sure to check out http://www.docstoc.com. There you'll have access to an array of valuable tools to help you start and grow a business. And for additional video courses, check out http://www.docstoc.com/courses.
Просмотров: 360 docstocTV
Marketing social et communication pour la nutrition et contre le surpoids au Journal de 20h de TF1
 
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Sur TF1, le Professeur Didier Courbet, expert pour l'INSERM , explique les résultats de 2 ans de recherche pour améliorer les politiques de santé publiques pour lutter contre le surpoids et l'obésité en France (4 Avril 2017, expertise collective de l'INSERM)
Просмотров: 25 Courbet D
Developing a Communication Plan: Social Networking, Websites and Emergencies
 
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Villanova's ICMA Student Chapter and the Department of Public Administration Presentation: Developing a Communication Plan: Social Networking, Websites and Emergencies. Featured Panelists: Mr. Paul Leonard, Township Manager, Upper Dublin Township, PA; Mr. Tom Gailey, President, Gailey-Murray Communications; Mr. Larry Bak, Deputy Emergency Management Coordinator, Delaware County, PA; Moderator: Craig M. Wheeland, Ph.D., Professor, MPA
Просмотров: 195 villanovauniversity